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You mastered the game.
Now, master the platform.

The 3-day pro athlete speaker immersive
2/3/2027 - 2/5/2027 | ASU California Center Broadway, Downtown Los Angeles
Secure your seat

Limited to 15 seats

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This isn't "class."
It's a playbook.

Most speaker training is generic. This is a space built exclusively for current and former pro athletes ready to turn their voice into impact.

Dr. Barbara Lash (premier media and speaker coach for pro athletes) gives you the complete industry blueprint — from crafting your signature "keynote" to navigating the business of paid speaking.

The goal: Leave with the confidence to command the mic and the assets to book the gig.
The toolkit
(What you walk away with)
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The assets
Leave with your media kit done.
 
Profile optimization for bookers.
 
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The coaching
Find your voice and your angle.
 
Optional 30-minute follow-up coaching.
 
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The business
Treat your story like a startup.
 
How to set rates and negotiate contracts.
 

The schedule

Location: ASU California Center Broadway, Downtown LA (1111 S. Broadway, Los Angeles, CA 90015)

 

3-day immersive (in-person)

February 3rd 2027: 9:00 am - 5:00 pm (8 hours)

February 4th 2027: 9:00 am - 5:00 pm (8 hours)

February 5th 2027: 9:00 am - 2:00pm (5 hours)

The cost

$3,500

 

 

 

 

Who this is for

The active pro

Build your empire while you're still in the game. Leverage your current platform to secure high-value opportunities off the field, court and track.
The retired legend

Your game may be over, but your story is just beginning. Rebrand your identity and turn your legacy into a lucrative speaking career.
The Olympian

You’ve mastered the podium — now master the platform. Translate your world-class discipline into lessons for the corporate boardroom.

 From the locker room to the mic 

Real stories from athletes who took the stage. 

CJ Moore

“This course gave me confidence and hope to step out and share my story. Dr. B really helped me find my voice and gave me tangible strategies to stay calm and poised while sharing. What surprised me most was how fast we were able to reconstruct a story into a powerful speech.”

CJ Moore 5-year NFL veteran

Traveling to Los Angeles

Participants will be responsible for booking their own travel accommodations.

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Airports

The closest airports are Hollywood Burbank Airport (BUR) and Los Angeles International Airport (LAX). A rideshare/taxi ride from the airport to the ASU California Center Broadway in downtown LA will cost $35–$100, depending on traffic.

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Hotels

We recommend these hotels, which are across the street from the ASU California Center Broadway. Both options offer an ASU rate:

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Downtown LA Proper Hotel by Marriott

1100 S. Broadway, Los Angeles, CA 90015 (Map)

Phone: 213-806-1010
Book your preferred ASU rate

Waived the $40 destination fee

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The Hoxton, Downtown LA

1060 S. Broadway, Los Angeles, CA 90015 (Map)

Phone: 213-725-5900
Book your preferred ASU rate

(enter code “ASU”)
Waived destination fee (normally $25 per room)
Complimentary Wi-Fi 

Containing these resources and nearby parking options.

15 seats. 3 days.

One career-defining pivot.

 

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Secure your seat

 Cohort size is strictly capped at 15 to ensure personalized 1-on-1 coaching with Dr. Barbara Lash. 

Group 5-1

 

Upon submission, a program coordinator will contact you directly to answer any questions and finalize your enrollment.