Most speaker training is generic. This is a space built exclusively for current and former pro athletes ready to turn their voice into impact.
Dr. Barbara Lash (premiermediaandspeakercoachforproathletes) gives you the complete industry blueprint — from crafting your signature "keynote" to navigating the business of paid speaking.
The goal: Leave with the confidence to command the mic and the assets to book the gig.
The toolkit
(What you walk away with)
The assets
Leave with your media kit done.
Profile optimization for bookers.
The coaching
Find your voice and your angle.
Optional 30-minute follow-up coaching.
The business
Treat your story like a startup.
How to set rates and negotiate contracts.
The schedule
Location: ASU California Center Broadway, Downtown LA (1111 S. Broadway, Los Angeles, CA 90015)
Monday, Mar. 9, 8:00 a.m.–5:00 p.m.
Tuesday, Mar. 10, 8:00 a.m.–7:00 p.m.
Wednesday, Mar. 11, 8:00 a.m.–2:00 p.m.
The cost
$3,500
Who this is for
The active pro
Build your empire while you're still in the game. Leverage your current platform to secure high-value opportunities off the field, court and track.
The retired legend
Your game may be over, but your story is just beginning. Rebrand your identity and turn your legacy into a lucrative speaking career.
The Olympian
You’ve mastered the podium — now master the platform. Translate your world-class discipline into lessons for the corporate boardroom.
Secure your seat
Limited to 15 spots
Application deadline:February 27, 2026.
Upon submission, a program coordinator will contact you directly to answer any questions and finalize your enrollment.
Traveling to Los Angeles
Participants will be responsible for booking their own travel accommodations.
Airports
The closest airports are Hollywood Burbank Airport (BUR) and Los Angeles International Airport (LAX). A rideshare/taxi ride from the airport to the ASU California Center Broadway in downtown LA will cost $35–$100, depending on traffic.
Hotels
We recommend these hotels, which are across the street from the ASU California Center Broadway. Both options offer an ASU rate:
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